General Consumer Population Information-
Innovators – 2.5% of the total markets; risk takers, venturesome, usually responds to “NOW” offers almost immediately and without giving it much thought.
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Early Adopters – 13.5% of total markets; usually respond to new ideas early, takes action soon but carefully.
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Early Majority – 34% off total markets; This majority of the market is usually skeptical and slow to decide. They take their time, usually shop around and need to see an offer a few more times before giving any consideration.
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Late Majority – 34% of total markets; This majority of the market is usually skeptical and slow to decide. They take their time, usually shop around and need to see an offer a few more times before giving any consideration.
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Laggards – 16% of total markets; Unreceptive to most ads, base decisions on personal reasons & personal preferences. Usually takes more time in decisions.
